01954 700 010 info@fluid-em.com

Privacy Policy

We take the privacy of your information very seriously and we are committed to protecting your personal information


This privacy notice describes how we collect and use personal information about you during and after your working relationship with us, in accordance with the General Data Protection Regulation (GDPR).

Fluid EM Ltd is a “data controller”. This means that we determine the purpose for which, and the manner in which, your data is processed.


What data do we collect?

Fluid collect and store relevant contact and personal information. This includes names, email addresses, telephone numbers and site addresses. We also gather information related to the services we offer.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


How do we collect data?

When you contact us through our website, by telephone, post, e-mail or through any other means

When you complete a survey that we use for research purposes (although you are not obliged to respond to them)

We automatically collect some information about your visit to our website. This information helps us to make improvements to website content and navigation, and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content.

We will collect your data automatically via cookies, in line with the cookie settings on your browser.


What we do with personal data?

We will use the data to provide you with the best possible service and experience when using our website. Specifically, data may be used for the following reasons:

Improvement of our products and services

Where we need to comply with a legal obligation.

Where we need to perform the contractual agreement, we have entered into with you.

To contact you for marketing purposes but only with your consent.


Who we share data with?

We do not disclose personal data to third parties, unless required by law or court order or to enable third parties to provide certain services to us. However, we will at all times control and be responsible for the use of your data.


Where is your data stored?

We store your data on secure servers within the European Union (EU).


Data retention

Unless a longer retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the data be deleted.


Links to other websites

Our website contains links to external internet sites, we have no control over such websites and are not responsible for the content of any external websites.



Like many other websites, the Fluid website uses cookies. The cookies we use track use of our website and allow us to make improvements based on the data we collect. All Cookies used by this website are used in accordance with current UK and EU cookie law and by using our website, you agree that we can place these types of cookies on your device.

Before our website places cookies on your computer, you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies, you are enabling Fluid to provide a better experience and service to you. You may, if you wish, deny consent to the placing of cookies; however certain features of the website may not function fully or as intended.

This website may place the following Cookies:


Type of Cookie


Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website

Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.


You can choose to enable or disable cookies in your internet browser. By default, most internet browsers accept cookies, but this can be changed. For further details, please consult the help menu in your internet browser.


Your rights

You have the following rights in relation to your data:

Right to access – request copies of data that we hold about you

Right to correct – to have data rectified that is inaccurate

Right to restrict – to block or limit us from using your data

Right to object – to object to our use of your data

Right to erase – to request that we delete your data from our systems

If you would like to exercise any of your rights detailed above, please contact us. Data access is subject to proof of your identity.


What is our marketing communications policy?

If you opt into communications from Fluid, we promise:

You will not receive more than one marketing message per calendar month

The content will be relevant to you and your business

You can unsubscribe at any time (via the unsubscribe button on our emails or by making a request via email or telephone call)

Our aim is to provide you with relevant and useful content that is of interest to you. We do this by typically sending the following marketing communications:

Service updates – Occasionally we send mail or email communications to our customers letting them know of any changes to our services or details of a new service we are offering.

Event invitations – Several times a year we host free events, invites are sent out via email.

Essential communications – Sometimes we need to let our customers know important information regarding Fluid, this is usually in the form of a short email.

Copyright Fluid EM Ltd